Social Media & Communication Resources
We actively support scientific communication and knowledge translation through our website, events, social media, and liaising with researchers and institutional media relations offices.
Whether you are just starting to think about a social media account, or you have a significant following, the resources below can be useful to navigating the changing online environment.
When in doubt – always check consult your organizational media and communications policies before you start communicating.
PS – Want to strengthen your communication? Check out our resources on plain + inclusive language.
Communication Toolkit Template
A communication toolkit bundles all the details needed to promote your work. It’s also a great tool to share with partners.
This template will help you consolidate content in one easily accessible place. To use the toolkit, access the File menu and download a copy. You can then edit the template to fit your own project needs.
Communication Guide
How do you share your research with the public, colleagues, healthcare providers, and other decision makers?
Check out this guide as a starting point, and then request a consultation with our team so we can help you meet your communication and knowledge translation goals.
Social Media Guidelines
These guidelines were created to assist UBC faculty in creating an effective social media presence related to their area of expertise.
Online Harassment
This page has curated resources that provide helpful advice on handling online harassment.
Engagement Activities
This document outlines various activities that can be used to support a social media campaign.
Social Media Moderation Guidelines
This page can help guide you through comments and a professional response framework.
UBC Social Media Guidelines
This guide was designed for UBC faculty to understand tone, branding, and use of social media. It includes several helpful resources, including a framework for responding to comments on social media.
Social Media Best Practices Guide
This guide includes best practices, templates and checklists to simplify workflow to enable professionals to create strategic and engaging content.
Guidelines and best practices for managing SFU social media accounts
Although this guide is intended for faculty managing SFU social media accounts, it provides many helpful resources related to planning content, engagement, and navigating equity, diversity, and inclusion on social media.
Accessibility in Social Media
Accessibility is important on social media to ensure everyone can access and engage with online content.
Navigate EDI on Social Media
It’s important that social media content reflects and upholds the commitment to equity, diversity, and inclusion. In this page you will find resources and examples on key areas for consideration.
CIHR – The Research-Media Partnership
This guide is designed to make you media savvy, to help you respond to a call from a journalist and see it as a professional opportunity-the chance to share important research with thousands or millions of people.
Contributing to The Conversation Canada
This resource developed by SFU walks you through contributing to The Conversation Canada, one of the world’s most trusted independent sources of news and views from the academic and research community, delivered directly to the public.
Learn how to navigate social media's changing landscape
Connect with Us
For support and questions related to social media and communications, please email WHRI.Communications@cw.bc.ca. If you have additional resources, please reach out to Olivia Patrick to have them included.